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聚豐園命名的由來： 20世紀90年代，聚豐園考察了中國東北、華南等水稻產地，發現了優質大米基地，其凝結稻田原野的氣息，得自天然清泉的澆灌，自然凝露的滋養，簇擁白皙，顆顆靜美。在聚集物華天寶的土地，布滿了金燦燦的、遍地飄香的稻穗，大自然的妙斧神工描繪出一幅豐收的景象……在這里，優質的環境不僅是山水靈氣，更是淳樸的民風與悠久的農耕文化的凝結。聚豐園人想跟人們分享最質樸、最自然的大米，于是，便有了“聚豐園”這個品牌企業名稱。
企業精神：敢為人先，追求卓越 聚豐園在經營管理思維中一直敢于創新，每年做好3年的規劃，經營1個，儲備1個，研發1個，永不落空，力爭走在行業的前面，成為行業的領跑者。
企業宗旨：打造糧油精品 倡導品位生活
企業使命：讓大家都能吃上健康的放心糧油
服務宗旨：憑糧心做好米 締造健康生活
企業目標：做廣東大米行業的領跑者
價 值 觀：健康與責任 同為一家人
管理理念：以發展求生存 以創新求突破 以文化求持久
經營理念：誠信立業 品質為本 顧客至上 開拓奉獻
質量方針：預防為主 控制關鍵 持續改進 精益求精
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